2 December 2013 | Local Opticians Has Rugby League Stars In Sight
STAFF from Specsavers at Middlebrook Retail Park have met stars from the world of rugby league at an exclusive event held to celebrate the company’s sponsorship of the match officials during the Rugby League World Cup 2013.
Kevin Juste and Nasima Hinglotwala from the store joined home nations players Ben Kavanagh, Scotland; Lloyd White, Wales; Tyrone McCarthy, Ireland and Jon Wilkin, England as they unveiled a new kit modelled by Super League referees Ben Thaler, Tim Roby and Phil Bentham.
Store manager Kevin says he was delighted to be invited to the high profile launch: ‘Nasima and I enjoyed the opportunity to meet top players and referees and celebrate this sponsorship, which builds on Specsavers’ existing sporting pledge to help the experts to see.
‘Technological advancements in recent years have certainly helped match officials but we’re glad to do our bit where we can to help ensure that they get the best possible support to do their job.
‘The north west is a heartland for rugby league so we’re proud to be involved in the sport.’
Rugby League World Cup 2013 tournament general manager, Sally Bolton said: ‘It is fantastic news to welcome Specsavers as a partner of Rugby League World Cup 2013, they are a perfect match for sponsorship of the RLWC2013 match officials.
‘We are excited about making the most of the partnership as we continue to the countdown to Rugby League World Cup 2013.’
With the Rugby League World Cup 2013 kicking off on Saturday 26 October, Specsavers branding will appear on perimeter boards, metre markers and corner posts on the pitch.
The partnership follows Specsavers’ sponsorship of the match officials on the British and Irish Lions tour of Australia and Hong Kong earlier this year. Specsavers also sponsors Scottish Football Association match officials, which in a partnership spanning nearly 11 years has helped in the training of 2,500 match officials. Additionally, Specsavers sponsors the RaboDirect PRO12 rugby league and the Irish Ladies GAA in the Republic of Ireland.
27 November 2013 | Smyths Toys Superstores Prepares For Biggest Toy Shopping Day Of The Year
Smyths Toys Superstores is preparing for the biggest toy shopping day of the year on Monday, December 2nd, as parents prepare early for Christmas. The first Monday of December has traditionally been the busiest online day of the year, but the leading toy retailer is expecting to see a surge of shoppers both in-store and online, based on their current sales trends and historic data from recent years.
Dryden Geary, Marketing Manager for Smyths Toys Superstores, explained “As the Christmas season sets in, we’ve seen a huge increase in visitors to our stores and we expect this increase to peak on Monday, December 2nd. As the most rapidly expanding toy retailer in the UK and Ireland, we’ve also seen the popularity of our online store, SmythsToys.com, explode in 2013 as customers let their fingers do the work. We’ve found that customers are seeking to get this year’s most sought-after Christmas toys from the comfort of their own home and it’s becoming quite common for parents to do their entire Christmas toy shopping online.”
Smyths Toys Superstores prediction comes as research from the Office for National Statistics show UK retail sales volumes fell 0.7% in October. “Despite these findings, we’ve seen that our customers certainly aren’t skimping on presents for their children and popular products continue to fly off our shelves. We’ve recently taken in extra stock to try to make sure we are in stock of this year’s most sought after toy ranges, such as Despicable Me, Doc McStuffins and robotic dog, Zoomer, all the way to Christmas”, Mr. Geary concluded.
8 November 2013 | SMYTHS TOYS SUPERSTORES LAUNCHES EXCLUSIVE SKYLANDERS TADE-IN OFFER
There was good news for Skylanders fans with Smyths Toys Superstores today announcing the launch of an exclusive programme allowing customers to trade in their old Portals of Power.
From Friday, November 8th, customers can trade their Portals in-store at any of the toy retailer’s 68 stores and receive a voucher for £10 off a purchase of the Skylanders SWAP Force Starter Pack or any Skylanders SWAP Force Figures.
Commenting on the launch of the trade-in programme, Dryden Geary, Marketing Manager for Smyths Toys Superstores, said “The Skylanders games have been a phenomenal success for us that have continued to go from strength to strength with the launch of Skylanders SWAP Force. We’re delighted to be able to offer this trade-in programme to our customers. The offer is only valid until November 18th so we’d encourage those interested to find their nearest store at SmythsToys.com and take advantage of this great offer while it’s still valid.”
The trade-in offer is valid from Friday, November 8th to Monday, November 18th inclusive and requires a minimum spend of £10 when redeemed against Skylanders SWAP Force Single Figures.
15 October 2013 | Smyths Toys Superstores To Open Early To Celebrate The Launch Of Skylanders Swap Force
Friday looks set to be an epic day for video game fans with Smyths Toys Superstores gearing up for the biggest children’s video game release of the year, Skylanders SWAP Force. The toy retailer’s 67 stores across the UK & Ireland will be open from 8am on Friday morning (October 18th) to give eager gamer’s the chance to get their hands on the new video game first.
Skylanders SWAP Force is the sequel to 2012’s smash hit, Skylanders Giants, and sees players embark on an exciting new Skylands adventure. For generations, the SWAP Force protected the volcano that replenishes Skylands magic. That is until an epic battle caught them in an eruption that blasted them apart, sent them to Earth and gave them the ability to swap powers. The game allows players the chance to mix and match the tops and bottoms of character to create 256 exciting combinations. Swappable, unstoppable, your new power is choice.
Commenting on the game’s release, Dryden Geary, Marketing Manager for Smyths Toys Superstores, said “We can’t wait to embark on a new Skylanders adventure. All our stores will be open early on Friday morning to ensure people can get their hands on the game at Smyths Toys Superstores before anywhere else. We encourage customers to pre-order for free in-store or online at SmythsToys.com to ensure they can secure their copy for the game’s release on Friday.”
Skylanders SWAP Force is available in-store and online at SmythsToys.com from Friday, October 18th for Wii, Wii U, PlayStation 3, Xbox 360, and 3DS. Prices start from £49.99/€64.99. Individual Skylanders SWAP Force figures can be purchased separately.
8 October 2013 | Smyths Toys Superstores Top Toys for Xmas Part 1
SMYTHS TOYS SUPERSTORES UNVEILS ITS TOP TOYS FOR CHRISTMAS 2013
Christmas looks set to be more fun than ever with Smyths Toys Superstores today revealing the toys they believe every child will be hoping to unwrap on December 25th. The leading toy retailer has chosen a brilliantly diverse range of toys to accompany their biggest ever Top Toys list.
Commenting on the revealing of the Top Toys, Dryden Geary, Marketing Manager for Smyths Toys Superstores, noted “We’ve a huge range of fantastic toys that are certain to be competing to be this year’s top toy for children nationwide. Technology rules the list, with Teksta and children’s tablets tipped for the top, but the LEGO range and Barbie are still proving as popular as ever. Our Top Toys list is bigger than ever due to the quality of this year’s toys and we know we definitely have something to suit all budgets and tastes this Christmas.”
Barbie Mariposa Doll - £18.49
The all new DVD, Barbie Mariposa and the Fairy Princess, sees the beloved fairy return in a new role as an ambassador to a faraway fairy kingdom, where she meets and befriends the local fairy princess. This beautiful doll allows you to play out quintessential moments from the movie with her fantastical fairy look. You can push the button on Barbie’s necklace to see her glittery, butterfly wings pop out, then turn the knob on the dolls back to fold them back into a pretty, princess dress.
Despicable Me 2 20cm Talking Minion Dave - £29.99
Everyone has fallen in love with the Despicable Me Minions following this summer’s blockbuster sequel and now’s the chance to take home your very own Minion Dave. Simply press his front pocket to hear him talk with funny expressions or unleash his farting sound! Dave comes equipped with over 60 Minion phrases and sound effects. He may not cook or clean, but Dave is still this year’s Christmas essential!
Disney Infinity Starter Pack – From £47.90
Disney Infinity is an all new gaming experience where you can play with some of your favourite Disney and Disney/Pixar characters like never before! The game allows you to create your own adventures - there are no rules, it’s up to you! Simply place your Disney Infinity Figures onto the Disney Infinity base to take on the role of Sulley, the naturally gifted ‘scarer’, become Captain Jack Sparrow, the sword-wielding pirate; or transform yourself into Mr. Incredible, one of the world’s greatest crime-fighters in the Starter Pack. You can also expand your collection by purchasing additional Character Packs containing some of the most popular Disney characters (each sold separately).
Disney Planes Tilt-n-Fly Dusty - £37.99
Take control and become Dusty from Disney’s Planes film with this unique remote control version of the movie hero. You can push the button to set its propeller spinning and move it forward, then use the two controllers – one for each wing – to tilt the wings and control its movement through mimicry. Sounds and phrases amp up the action for a thrilling air-venture, bringing all the excitement of the film home to you this Christmas!
Doc McStuffins Time for Check Up Doll - £34.99
One of the breakout hits of 2013, Dottie 'Doc' McStuffins is a six year old girl who 'fixes' toys, with a little help from her stuffed animal friends, Stuffy, Hallie, Lambie and Chilly. With the Doc McStuffins Time for Check Up Doll, you can use Doc McStuffins magical check up tools to make Lambie talk! You can check Lambie's heart, ears and temperature and Doc even talks and sings the 'Time for Your Check-Up' song. The Doc is definitely in this Christmas!
Furby Boom - £59.99
After Furby’s triumphant return last year, a whole new generation of Furby is about to hatch. The Furby Boom creature has bold new patterns, more than twice as many responses as the previous Furby, has 5 new personalities to discover and on top of that, it’s hatching a new generation! When you play with your Furby Boom creature using the free Furby Boom app, you can unlock the complete game experience. Give your Furby Boom a name using the app - your Furby Boom will remember it and the names of other Furby Boom creatures it meets! You can keep track of your Furby Boom creature's health, hunger and cleanliness levels using the app's monitor. Time for a checkup? Try X-raying Furby. Is Furby hungry? Grab a snack from the app's pantry. Need to freshen up? Give Furby a virtual shower!
Innotab 3/LeapPad Ultra – From £64.99 each
Thought computer tablets were just for adults? Think again! Both the Innotab 3 and LeapPad Ultra are the perfect kids’ tablets, designed for children inside and out. Each tablet comes equipped with a camera, music and educational interactive games and can be further expanded with downloadable apps (sold separately) for endless value.
LEGO Star Wars Death Star 10188 - £274.99
What would any Top Toys for Christmas list be without a LEGO product? Exclusive to Smyths Toys Superstores, you can recreate all the action and adventure of the Star Wars movies with the ultimate Death Star playset! This detailed battle station features an incredible array of minifigure-scale scenes and accessories from Episodes IV and VI on its five decks. You can swing across the chasm with Luke and Leia, face danger in the crushing trash compactor, and duel with Darth Vader for the fate of the galaxy. The set contains a massive 3,802 pieces and 25 Star Wars characters and droids, 6 of which are exclusive to the set. Once completed, the LEGO Star Wars Death Star 10188 measures a colossal 16” (41cm) tall and 16.5” (42cm) wide!
8 October 2013 | Smyths Toys Superstores Top Toys for Xmas Part 2
LEGO Friends Dolphin Cruiser 41015 - £57.99
Featuring three minifigures and accessories, the LEGO Friends Dolphin cruiser allows you to set course for an ocean adventure with Mia, Maya and Andrew. Steer the boat with Andrew and take the girls for a spin around Lighthouse Island! You can shoot down the waterslide or go waterskiing with the personal water scooter when you find a great place to swim. Lay in the sun on the chaise lounges or search for dolphin friends with the sonar, amongst many other features.
Monster High 13 Wishes Dolls - £12.69 each
It's time for a Monster High dance party - Moroccan style! Straight out of the all new Monster High movie, 13 Wishes, children will love this spooktacular assortment. The ghouls of Monster High are headed to the party of their screams and are dolled up in to-die-for fashions! Their over-the-top outfits are a scream-come-true and are accessorised with themed jewellery and gold detailing throughout. Each doll comes with a brush, doll stand and lantern accessory to help create an even more boo-tiful night to remember! Assortment includes Gigi Grant, Lagoona Blue, Howleen Wolf, and Twyla.
NERF N-Strike Elite Mega Centurion – £39.99
Launch a long-range assault with the incredible high-caliber Centurion blaster! Hold your position and line up the perfect shot as you push the boundaries of the playing field to new limits. Extend your range with Mega Darts that fly up to 100 feet and unleash ultra-long-range blasts with the longest NERF blaster ever!
Skylanders SWAP Force Starter Pack – From £52.99
The sequel to 2012’s smash hit, Skylanders Giants, Skylanders SWAP Force sees players embark on an exciting new adventure. For generations, the SWAP Force protected the volcano that replenishes Skylands magic. That is until an epic battle caught them in an eruption that blasted them apart, sent them to Earth and gave them the ability to swap powers. Only you can mix and match their tops and bottoms, put them on the new Portal of Power and help save Skylands. The Skylanders SWAP Force Starter Pack contains the video game, a Portal of Power, 3 Skylanders Figures, a poster, trading cards, and sticker sheets. Skylanders SWAP FORCE is available on October 18th for Wii, Wii U, PlayStation 3, Xbox 360, and 3DS.
Sofia the First Talking Sofia - £44.99
When Sofia becomes Sofia the First, she must adapt to an extraordinary life of royalty and learn how to be a princess - inside and out! Her lessons are taught by a variety of teachers, including Sleeping Beautys fairies, fellow princesses and her many animal friends. Thanks to her magical amulet from the King, Sofia has the power to speak with animals, and this doll celebrates that gift in grand scale. The beautiful large-scale Sofia doll interacts with the included animal friends: Clover the Rabbit, Mia the Bluebird and Robin the Robin and, together, Sofia and her three animal friends unlock more than 30 phrases!
Teksta – £59.99
A toy puppy is for life, not just for Christmas! Introducing Teksta, the life-like robotic puppy that responds to your voice, physical gestures, lights, and sounds. Using cutting edge hand gesture technology, you can not only command Teksta to stop and sit but also teach him to perform his most spectacular trick of all, a back flip! Teksta has over 100 physical and interactive play features and features a bone and ball accessories to keep him occupied. Teksta is available in blue or pink.
WWE Basic 6 Figure Gift Pack - £39.99
Bring home the action of WWE and battle right out of the box with this 6-pack of WWE Superstars Collection! Exclusive to Smyths Toys Superstores, kids can recreate their favourite matches with the 7-inch figures created in “Superstar scale.” The set includes Rey Mysterio, The Rock, Alberto Del Rio, Undertaker, John Cena, and Sheamus. All figures offer extreme articulation, amazing accuracy and authentic details.
21 June 2013 | SMYTHS TOYS SUPERSTORES UNVEILS ITS TOP TOYS FOR SUMMER 2013
June 21st marks the official first day of summer and to celebrate Smyths Toys Superstores has released its list of the Top Toys for the summer, sure to provide children nationwide with hours of fun in the sun!
Commenting on the revealing of the list, Dryden Geary, Marketing Manager for Smyths Toys Superstores, noted “We have one of our strongest ever outdoor product ranges and feel our Top Toys for summer range will offer something for everyone. Narrowing them down was no easy task, but we think this is the definitive list of products that will provide little ones with hours of play value and plenty of options to ride on, slide down, swing off and bounce on, all summer long!”
Smyths Toys Superstores has stores all over the country and somewhere near you. You can find your nearest store or shop online from the comfort of your own home at SmythsToys.com.
Click here to view more information.
20 June 2013 | CHECK IT FITS! SMYTHS TOYS SUPERSTORES LAUNCHES FREE CAR SEAT FITTING SERVICE
Check it fits! Smyths Toys Superstores are proud to announce the launch of its free car seat fitting service at all its stores throughout the UK. Customers simply need to drop into the Baby Department of one of the toy retailer’s stores on any Tuesday between 10am and 12pm from June 25th to avail of the service.
Commenting on the launch of the service, Dryden Geary, Marketing Manager for Smyths Toys Superstores, noted “A lot of planning has gone into the launch of our free car seat fitting service and we’re extremely pleased to be rolling it out to all our stores. A baby’s chances of avoiding being seriously injured are increased 90–95pc if a car seat is fitted correctly, demonstrating how essential it is that the fitting is performed properly. We aim to simplify what can be a daunting process for new parents and encourage them to take advantage of the free service and advice from our fully trained staff to help ensure your little ones are always travelling safely.”
Voted Toy Retailer of the Year, Smyths Toys Superstores now trade from over 60 stores throughout the UK and Ireland. The toy retailer’s stores are bursting with fun and excitement and offer the latest and greatest range of toys, video games, outdoor, baby, and pre-school products. Smyths Toys Superstores stock all the top toy and baby brands, including Maxi Cosi, Britax, Graco, and Dimples, and pride themselves on offering the most competitive prices on the best possible selection of products. To locate your nearest store, please visit SmythsToys.com.
10 June 2013 | Vue Bolton opens up the big screen to people with autism
This summer, as part of Vue’s autism friendly initiative, sensory friendly screenings will be taking place monthly at Vue Bolton. The new season will allow cinema goers, who would benefit from the subtle alterations made to the cinema experience, to attend screenings with friends and family in an inclusive surrounding.
Vue Cinemas will launch its autism friendly screenings on the 30th June, with subsequent monthly screenings happening on the last Sunday of each month. These screenings will be available at 78 Vue Cinemas nationwide.*
The Autism Friendly Film showings will include adjustments such as eliminating adverts, lighting left on low and sound turned down to accommodate film goers.
Brodie Lyons, General Manager at Vue Bolton comments: “At Vue Cinemas we are dedicated to providing all our customers with the best cinematic experience possible".
“We are delighted to be bringing autism friendly screenings to our customers as it will mean those who were previously unable to attend can now witness films on the big screen, receiving the ultimate viewing experience specifically tailored to their needs.”
* With the exception of Vue West End and Vue Piccadilly.
5 June 2013 | Bolton Kia’s new showroom declared open
Local dealership Bolton Kia has celebrated the official opening of its brand new showroom. To kick off the festivities, Europe’s No.1 Kia dealership invited over 200 guests to the new showroom on May 30th, including comedian and Bolton Kia customer Dave Spikey, the Mayor of Horwich Christine Roots and Lady Mayoress Patricia Holmes as well as Kia representatives Paul Philpott (President & CEO), Yaser Shabsogh (Commercial Director) and James Cho (Chief Executive Coordiantor).
The evening’s undisputed highlight was the surprise unveiling of the highly-anticipated pro_cee’d GT. The opening of Bolton Kia marked the first ever public appearance of the brand new model in the UK and was on display for this one evening only. The car is currently the only one in Europe and not available to buy until July 2013.
Guests were kept well entertained throughout the course of the evening by local combo Eagley Brass Band as well as magician Jason Rae. Food and drinks were plentiful, with a traditional Korean buffet supplied by Manchester-based restaurant Koreana and a spread of Italian fare put on by Luciano’s from Bolton.
Magician Jason Rae returned for the big Family Fun Day on Saturday, June 1st, which saw Bolton Kia open its doors for all locals to celebrate the inauguration of the new showroom. Further special guests included Rock FM’s Hywel & Jamie, who gave away £50 each towards the next fuel bill to five lucky locals who correctly answered questions in a quiz. To ensure that the little visitors had as much fun as the grown-ups, children could have their pictures taken with Bolton Wanderers FC mascot Lofty the Lion and take part in the big kids colouring competition.
To thank the community for its continuous support, Bolton Kia has committed to donating £5 to the Bolton Hospice for every person who came to the event.
After the completion of the five-month overhaul of the old showroom, which was originally opened in 2007, the Bolton Kia showroom is now expanded into the former Carpet Depot site next to on The Linkway at Middlebrook Retail Park. The service department on Futura Park Aspinall Way remains in its current location.
Alongside the entertainment, guests at the opening events got a first look at the new showroom’s stunning features, including:
· The stylish Kia standard ‘red cube’ design with glass panelling
· Handover bays for customers to collect their new cars, enabling them to have a thorough look at their vehicles before driving away in their new Kia
· A spacious interior offering room for 16 vehicles
· Complimentary Wi-Fi access for visitors
Alex Purdie, Dealer Principal at Bolton Kia, comments: “We are delighted with our new home! The possibility of doubling the size of our dealership is testament to how hard the team at Bolton Kia works together and how supportive the local community has been over the years. The opening events were a real success and we had a lot of fun celebrating with so many guests. Now, it’s business as usual and we’re looking forward to welcoming our customers into the expanded premises, offering them the family-like care and service that they are used to.”
Bolton Kia is conveniently located on Middlebrook Retail Park right next door to the famous Reebok Stadium, home of Bolton Wanderers FC, just a short hop from junction 6 of the M61. The purpose-built facility is the largest Kia dealer not only in the UK but also in Europe, and offers its customers the largest choice of new and used Kia models in the UK.
Finance is available on all new and used Kias subject to status, from the brand new Carens and pro_cee’d to the critically acclaimed Sportage, all of which come with an industry leading fully transferable 7 year / 100,000 mile warranty.
21 May 2013 | ShoeBiz Appeal
ShoeBiz - Transforming children's lives by recycling old shoes
What Is ShoeBiz?
ShoeBiz is a partnership between Clarks and UNICEF UK. Its been running since 2007 and the partnership aims to raise £100,000 each year.
100% of the money raised is donated to UNICEF and used to support educational projects around the World, including the UK.
How does it work?
Clarks has collection points in over 500 stores where you can donate your old and unwanted footwear. The items are then recycled and this is how we generate money for the appeal.
ONE PAIR OF SHOES = A PENCIL AND NOTE BOOK
How is the money spent?
The money is used by UNICEF to support educational projects around the World and here in the UK.
For example, with every £38 UNICEF can provide 40 children with a school in a bag. The bag contains basic items like a pencil, notepad and ruler. This allows them to go to school equipped and ready to learn. Without these basic items that we take for granted they would not be able to attend School.
There's also a School in a box, which for £170 has vital equipment to set up a classroom in a disaster location.
How can you help?
We'd love it if you could donate your old or unwanted footwear. Not only are you supporting a worthwhile cause, you are also supporting the environment by things not going to landfill.
How did it begin?
Launched by BBC television's "Blue Peter" programme and UNICEF in 2007, the ShoeBiz appeal encouraged UK viewers to donate old shoes for reuse to raise money for orphans and vulnerable children in Malawi. The campaign was a huge success; 1.5 million pairs of shoes were donated, enabling the partnership to support 43,000 children in 'Children's corners' which care for some of Malawi's most vulnerable children, many of whom are orphans, providing them with a meal and a safe place to play and learn.
Four years on ShoeBiz is going from strength to strength. The partnership is now helping some of the most vulnerable children around the world to access education. thanks to the support of Clarks customers donating their shoes, UNICEF is able to support children like those living in the remote Mae Hong Son region in Thailand. Thousands of children living in remote villages in rural Thailand miss out on an education because schools are too far from their homes, but a UNICEF supported project is helping to ensure that more of these children can learn by opening schools within their communities.
Despite the fact that around the world more children go to school than ever before, more than 100 million children, most of them girls, are still not in education. Educating girls is one of the best ways of reducing poverty - children are 40 per cent more likely to live beyond their fifth birthday if their mothers have had five years of schooling. Education helps families survive, and by donating old or unwanted shoes at your nearest participating store, you can help ShoeBiz reach even more of the world's most vulnerable children.
It couldn't be easier - there are collection points in more than 500 Clarks stores nationwide. Call your local store now to find out if they are participating in ShoeBiz.
To read more about UNICEF's work on education click here.
To read more about the UNICEF and Clarks partnership click here
To donate to UNICEF click here.
23 January 2013 | SMYTHS TOYS SUPERSTORES VOTED TOY RETAILER OF THE YEAR!
Smyths Toys Superstores was today celebrating after last night being crowned with the prestigious Toy Retailer of the Year Award by the British Toy & Hobby Association, beating competition from the likes of Toys R Us, Argos and Tesco, amongst others.
The awards ceremony, held on January 22nd at the Upper West Hall of the Olympia in London, is designed to recognise excellence in toy retailing across the UK, with the toy superstores’ unique brand of fun and excitement seeing them triumph over rival retailers.
Commenting on their victory, a spokesman for Smyths Toys Superstores explained “We are absolutely thrilled to have been awarded the Toy Retailer of the Year Award and are delighted that the hard work and dedication of all our staff has been acknowledged. We can’t think of a better way to kick off the new year than by being recognised for our efforts in 2012 and all at Smyths Toys Superstores look forward to offering our customer’s many more years of incredible service through 2013 and beyond.”
Based in over 60 locations throughout the UK and Ireland, Smyths Toys Superstores houses a huge range of products, with everything from toys to video games, baby products, board games, bikes, trampolines, swings, scooters, and much, much more. The leading toy retailer stocks all the top toy brands, have an extensive range to choose from and pride themselves on offering the most competitive prices on the best possible selection of products.
2 February 2011 | Purple Apple Award Winner
Middlebrook Retail and Leisure Park, Bolton, owned by The Emerson Group, has clinched an award equivalent to an Oscar at the annual shopping centre awards ceremony, the British Council of Shopping Centre’s (BCSC) Purple Apples, in London.
Middlebrook was competing with more than 120 centres from around the UK and was the only shopping centre in Greater Manchester to be recognised at the awards dinner after beating local competition from Bolton Market Place.
The centre scooped the award, a Purple Apple Merit, for its Greenest Heroes campaign, which ran in May 2007 in conjunction with the local press, The Bolton News. The campaign asked readers to nominate the Greenest Community Group, Work Place, School and individual. An outstanding success the park turned the front page of the Bolton News Green on its launch and received daily coverage for six weeks featuring many of it retailers as case studies. The campaign received high praise from The Prime Minister, Tony Blair.
Heather Ingham, marketing and PR manager, who received the award on the night, commented: “This is a fantastic achievement for Middlebrook Retail and Leisure Park and I’m thrilled that our Greenest Heroes campaign has been recognised”
Judges at the awards ceremony praised the campaign for highlighting the importance of recycling and engaging the local community in a fun and innovative initiative.
Heather concludes: “I’m very proud to be bringing this award back to Greater Manchester and delighted to be sharing our best practice with shopping centres and retail and leisure parks from around the UK.”
The Emerson Group encourages all its shoppers to think greener and get involved in recycling at retailers across its portfolio that includes Middlebrook Retail and Leisure Park and Lowry Outlet Mall in Manchester.